Posted on: 
May 16, 2023

Content Writer

Job Description

About Buffer

At Buffer, we make social media and brand building software for small businesses, creators, and individuals. Our mission is to provide essential tools to help small businesses get off the ground and grow. Through exceptional customer service and uplifting content, we help our customers believe they can succeed and do good along the way.

We’re a fully distributed team, and we’ve always aimed to do things a little differently at Buffer. Since the early days, we’ve had a focus on building one of the most unique and fulfilling workplaces by rethinking a lot of traditional practices. We also default to transparency, so you can read all about our successes and failures along the way on our Open Blog.

Our team is made up of amazing individuals who hail from startups to the theater from all over the world - we value diverse and non-traditional backgrounds and encourage all those who are interested in joining the journey to apply.

We're united by Buffer's values, and we celebrate our unique differences. We strive to create a diverse and inclusive work environment and are building a culture where underrepresented groups are welcome and can flourish.

About the role

As a Content Writer, you will focus on contributing high-performing content to Buffer’s blogs and be a key stakeholder in the content calendar and in editorial planning sessions.

You’ll work closely with another content writer on the upcoming content calendar, as well as with a social media manager on content distribution. You’ll also work alongside the rest of the Marketing team to contribute to product launches and quarterly marketing planning.

Day-to-day, you’ll work hands-on on the Buffer blogs and collaborate closely with the content team to execute on our content strategy by creating practical and uplifting content that educates and inspires ambitious individuals and small business owners.

Who you'll work with

In this role, you’ll report to the Head of Communications and Content.

Day-to-day you’ll work closely with another Content Writer and a Social Media Manager. You’ll work alongside the rest of the Marketing team including Growth and Product Marketing.


  • Publish high-performing content. Write, edit, and publish high-performing content on the Buffer blogs that are aligned with the overall content strategy and Buffer’s brand.
  • Contribute to the editorial strategy. Contribute ideas and insights to what kinds of pieces should be published across the Buffer blogs according to your own insights into the industry and trends, as well as your knowledge of our existing content pillars.
  • Conduct interviews. Reach out to influencers, customers, community members, and small business owners to interview them for your work and turn those interviews into multiple pieces of content.
  • Repurpose content into multiple formats. Repurpose interviews and blog posts into multiple content formats (blog, newsletter, podcast, social posts, video).
  • Be a well-rounded marketing teammate. Contribute and own various projects that contribute to the Marketing team’s high-level goals.
  • Focus on content strategy execution. Understand the goals and priorities of content at Buffer and execute that strategy in day-to-day work.


  • You have experience writing about social media, marketing, and business topics with a unique voice and making them actionable and approachable.
  • You have experience refreshing and updating content.
  • You understand basic SEO principles.
  • You are comfortable measuring the results of your work and adjusting your style and approach as you learn what performs best.
  • You have experience conducting interviews and repurposing them into several pieces of content.
  • You have an interest in what is working on social media and in marketing for ambitious individuals and small businesses and have unique opinions about industry trends.
  • You are a well-rounded marketer with experience working cross-functionally on large projects.
  • Prior experience working in SaaS or in the tech industry is not required but is a bonus.
  • You have demonstrated proficiency with a variety of marketing and project management tools.

Perks and Benefits

💰 Competitive salary: Our salary formula adjusts to your cost of living and experience. For this role, the range is $95,466 - $134,773 USD.

🏝 Work remotely: Live and work wherever you like!

🗓 4-Day workweeks: Our schedule is four workdays, with a flexible, meeting-free fifth day for overflow tasks or personal time as you see fit.

💪 Health insurance: We offer health insurance for all of our team members, international or US.

💻 Home office setup: Get a laptop + $500 to set up your home office!

👓 'Growth mindset' fund: Extra money for learning and development.

⛺️ Minimum vacation: At least 3 weeks/year!

💵 Savings plan match: With 3% company match.

📈 Profit sharing: When the company does well, all team members share the profits!

🍼 Family leave: 16 weeks of family leave for all new parents, fully paid.

📚 Free books: Get a free Kindle and all the free books - digital, physical, and audio - you like, anytime.

Sabbaticals: Take a 6-week break, fully paid, after every 5 years with Buffer.

Apply for the job

Do you believe you're a fit for this role and want to join the Buffer team? We'd love to hear about you!

Here's what the hiring process will look like:

  1. Apply to join the team through the form below.  You will hear from us a few weeks after submitting your application.
  2. Take-home exercise to evaluate writing skills.
  3. Interview with Hailley Griffis, Head of Communications and Content.
  4. Interview with Simon Heaton, Director of Growth and Product Marketing.
  5. Interview with Tamilore Oladipo, Content Writer.
  6. Interview with our Founder and CEO, Joel Gascoigne.

At Buffer, we value diversity of experience, and we understand that comes in many forms. We’re dedicated to adding new perspectives to the team. So, if your experience is close to what we’re looking for, please consider applying.

Apply now

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