Posted on: 
June 16, 2024

Senior Growth Analyst

Job Description

Job Overview:

In this critical role you will need to drive immediate impact through data-driven recommendations to optimize CTV marketing spend and support overall growth efforts. As a senior growth analyst, you will be responsible for evaluating and analyzing our rich internal and external data to guide user acquisition, marketing, and product improvements. You will develop visually compelling dashboards, reports, and presentations to communicate key findings, insights, and recommendations to stakeholders at all levels. As a key member of the centralized analytics team, you will monitor campaign performance, analyze campaign attribution, and provide timely insights to optimize marketing spend allocation and maximize ROAS.

What you'll do

  • Identify and communicate user trends and behaviors which predict retention and engagement, with a specific focus on understanding the acquisition channels, campaigns and content that lead to successful experiences while driving ROAS and LTV.
  • Deliver data-driven analysis, insights, and recommendations with a focus on user acquisition, engagement, and retention through a deep understanding of the classes of users and how they behave on our platform.
  • Support Marketers in designing and evaluating acquisition programs and journeys which lead to growth.
  • Work closely with engineering and product to improve retention and engagement through enhancements to app and user communications tailored to the needs of our audiences.
  • Develop reports and dashboards in Looker to support and communicate the analysis.
  • Produce ad-hoc deep-dive analysis either to increase understanding or to support other projects and team members.
  • Work closely with Product Managers and Marketers to optimize acquisition campaigns and size new opportunities.
  • Identify themes, trends, and opportunities impacting the business, and proposing approaches to capitalize or mitigate.
  • Share performance insights and results of analysis on a regular basis.
  • Use available tools and data in creative ways to fill gaps and find workable solutions.

What you bring to the table

  • You must have experience using and managing partnerships with mobile measurement attribution solutions such as Appsflyer or Kochava.
  • You have 5+ years of experience in Business Intelligence, Analytics, or Data Science, and are a passionate media consumer.
  • You have experience with statistical programming (e.g., R, Python, etc.) and experience developing complex SQL queries to pull insights from multiple data sources - preferably using Google BigQuery.
  • You have experience creating dashboards and data sources with tools such as Looker, Tableau, Google Data Studio, etc.
  • You’re fascinated by the motivations and expectations of users and how they want to engage with entertainment and other media fans like themselves.
  • You’re self-motivated and able to work well in a distributed work environment.
  • You have excellent interpersonal, communication, and presentation skills.
  • You bring a deep understanding of the motivations that drive media consumption.
  • You are super-passionate and knowledgeable about movies and TV.
  • You are opinionated about the metrics and data that matters for a growing ad-supported business, and how analytics tools are implemented to deliver the most actionable information - yet are open to teaching and learning from all those around you.
  • You are kind, humble, helpful, and enjoy getting stuff done.
  • You are intrinsically motivated, able to manage your time, and enjoy working with a distributed team across the globe.
  • You believe in asking for help and helping others when they ask, never throwing a problem over the wall.
  • You are hungry to have an impact, continuously working to improve our product, process and push the team to be its best.

Who we are

Plex is a global streaming media platform that gives millions of customers around the world the freedom to enjoy all the content they love in one simple, beautiful app. Our vision is to empower real human connections by bringing people and entertainment together. So, we’re on a mission to create a global community for streaming content that people can depend on to easily discover, experience, and share all of the entertainment that matters to them.

What sets us apart

  • We are the largest independent streaming platform built by a global team of employees who are fanatically passionate about delivering the highest quality, most unified, and user-friendliest entertainment experience possible.
  • We have always been a distributed organization, with people making great things happen in over 20 different countries and 11 time zones.
  • We host epic in-person off-sites to bring team members together a few times a year.
  • We are passionate about our mission and we work hard, while still providing flexibility around a schedule that works for you.
  • We love what we’re building and our user community is an integral part of our development process. We actively engage with customers to understand what is working, what they want more of, and how we can be better.
  • We are committed to improving the communities where we live and work with charitable contributions, partnerships, and service.

Remote Work

  • Plex hires new team members in countries around the world.
  • As such, Plex does not sponsor employment visas.
  • All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our hiring team can help answer any questions about location after starting the recruiting process.
  • Also, please note, though we largely work asynchronously, as it relates to meetings, those generally occur between UTC 1600 to UTC 1900

The Plex Values

  • Be kind, humble, and helpful.
  • Approach problems with curiosity, creativity, and flexibility.
  • Put yourself on the customer’s couch.
  • Be a good steward. Like a boss!
  • Build relationships to ensure healthy debate.
  • Foster a global and diverse team spirit.
  • Show gratitude and give back.
  • Seek balance for yourself and Plex.

Compensation

Our compensation reflects the cost of labor across several US and Global geographic markets. The base pay for this position ranges from $80,000/year in our lowest geographic market up to $150,000/year in our highest geographic market. Pay is based on a number of factors including market location, seniority, local currency and may vary depending on job-related knowledge, skills, and experience.

Benefits

  • Monthly Balance Wellness Stipend
  • Productivity Stipend
  • Flexible paid time off
  • Paid parental leave
  • Hardware stipend
  • Flextime, work from anywhere
  • Comprehensive health insurance
  • Stock options
  • 401k (US employees)
  • Plex for the Planet community service opportunities

Does this sound interesting? We're looking for a Sr. Growth Analyst who is ready to join us to have a material impact in Plex's growth and success!

Plex is an Equal Employment Opportunity employer and is committed to building an inclusive and diverse workforce. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other classification protected by applicable discrimination laws.

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