Posted on: 
June 16, 2024

Senior Product Marketing Manager

Job Description

HiveMQ empowers businesses to transform with the most trusted MQTT platform. Designed to connect, communicate, and control IoT data under real-world stress, the HiveMQ MQTT platform is the proven enterprise standard and powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more. Leading brands like Audi, BMW, Liberty Global, Mercedes-Benz, Siemens, and ZF choose HiveMQ to build smarter IoT projects, modernize factories, and create better customer experiences.

HiveMQ is a remote-first company headquartered in Landshut, Germany, with a US office in Boston, Massachusetts. The last time we counted, we spoke 32 languages within our diverse team at HiveMQ. We are looking for innovative, motivated, and passionate individuals to join our rapidly growing company.

HiveMQ’s Vision for this role

We are seeking a Senior Product Marketing Manager to lead initiatives for our market-leading MQTT platform.

The ideal candidate will have a demonstrable history of leading product launches, crafting compelling value propositions, and building evangelists for their products.

You will...

  • Create a differentiated market positioning and compelling value propositions for HiveMQ’s platform wide features including broker, tooling, and integrations
  • Bring in market insights on competitors, and share them via internal notes and sessions.
  • Define and profile key target audiences for launches and land-and-expand motions.
  • Create compelling product messaging and stories that differentiate our products in the market, driving demand and customer engagement.
  • Work closely with Marketing and Sales organizations to equip them via. content and training as required.
  • Create datasheets, whitepapers, case studies, demo videos etc. to support launches or other on-going marketing activities.
  • Be our voice in key industry events, analyst briefings, webinars, and other activities to promote our products and engage with customers and partners.
  • Analyze the effectiveness of product marketing initiatives and campaigns, and optimize strategies based on data-driven insights.

You have...

  • Minimum of 5 years of experience in product marketing, with a necessity for experience in the IIoT sector and use cases.
  • Exceptional written and oral communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner.
  • Growth mindset and proven people skills to work in a fast-paced and multi-geo, multi-cultural environment.
  • Maintain a deep understanding of their focus vertical, data and edge technologies, and stay updated on industry developments, competitor strategies, and market dynamics.
  • Passionate about talking to customers and analysts and willing to travel 20% of the time in some months.
  • Comfortable in facing the camera and presenting content in different formats.

Why HiveMQ?

Competitive salary

Every offer we make is based on market data and we continue to make sure our colleagues are paid competitively.


HiveMQ is a remote-first company, a model that fits us best and allows employees to balance work and personal life.

Optional office

Employees have the option of meeting in one of our offices in Germany or Boston, Massachusetts, USA.

Home workstation

We'll make sure you have a proper workstation at home with a laptop, monitor, and all of the modern tools for a productive day.

Continued development

We support personal and professional development with a learning budget and individual growth plans.

Diverse teams

We hire the best people for the role and have colleagues across various countries, cultures, and backgrounds.

Godchild program in India

Every HiveMQer becomes a “godparent” to provide educational support to a child in India through a non-profit.

Referral bonus

Our colleagues are our biggest ambassadors, and we show our appreciation with a referral bonus for referring candidates for open positions.

Regular virtual events

Bonding with teammates looks different in a remote-first company. We have fun virtual activities such as cooking, magic, well-being, and more.

Yearly company off-site

We value the chance to meet in person and get to know each other so every year we gather the entire team in a company retreat.

Branded swag

We have carefully created a welcome package for you with HiveMQ swag for you and your home office.

Country-specific benefits

As a global company we also have country-specific benefits to address local needs and holidays.


Informations about our job advertisements

Job advertisements of HiveMQ GmbH are always directed at female, male and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.

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