Assistant SEO Content Manager

Who We Are

Joining italki means you’ll become part of a fast-paced tech company with a global mindset. Our team of diverse experts from 16 countries uses their wealth of knowledge and experience to bring a wide array of cultures together to build a global language learning community. We want people with a can-do, never-give-up attitude who can bring something special to the table. italki gives you space to grow both professionally and personally. We have a dynamic and fast-paced environment and are always looking for ways to improve, change and innovate.

Responsibilities

• Develop and execute a global content and SEO strategy that aligns with italki's business objectives and brand voice.
• Create high-quality, engaging content across various channels, including blogs, websites, social media, and email campaigns.
• Conduct thorough keyword research and optimize existing content to enhance organic search performance and identify new opportunities.
• Collaborating with the broader marketing team to ensure the content aligned with global strategy and business objectives.
• Work closely with the product team to ensure new website features and product releases are optimized for SEO.
• Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, or similar platforms, providing actionable insights to drive traffic and improve rankings.
• Stay current with SEO trends, algorithm changes, and best practices to ensure italki stays ahead of the competition in search engine visibility.
• Partner with designers, developers, and marketing teams to ensure content is visually appealing, technically sound, and aligns with campaign objectives.
• Manage, mentor, and guide editorial staff (including agencies and freelancers) to meet content and SEO goals.

Requirements

• Excellent written and spoken English skills; proficiency in additional languages is a plus.
• 5+ years of proven experience in content creation and SEO, preferably within the e-learning industry and multi-market environments.
• In-depth understanding of SEO principles, including on-page and off-page optimization, technical SEO, and link-building strategies.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, SEMetrics) and content management systems (e.g., Hubspot).
• Collaborative mindset with the ability to work effectively across cross-functional teams and local market spokespeople.
• Strong analytical skills to interpret data and convert it into actionable strategies for improvement.

Plus

• Passion for language learning and education.
• Experience working in global companies with coworkers in multiple offices in different regions.
• Prefer a strong entrepreneurial mindset.