AI at Zapier
At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.
Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.
Hi there!
We're looking for an experienced Sr. Product Marketing Manager who will own the go-to-market strategy for Zapier MCP—the bridge that connects AI to real-world actions across 8,000 apps.
In this role, you'll work with our Product, Partnerships, and Sales teams to make Zapier MCP the most simple, secure, and scalable way to turn AI agents into active, transformative teammates. You'll be responsible for positioning Zapier MCP across the entire developer ecosystem: from individual developers building AI workflows, to enterprise teams deploying governed AI solutions, to third-party developers embedding MCP into their own applications.
This is a rare opportunity to shape a product category at the intersection of AI and automation. MCP has been accepted as the industry standard for connecting AI assistants to other systems, with support from Anthropic, OpenAI, and Microsoft.
We've seen significant weekly active user growth, and hundreds of enterprise access requests in just six months. If you want to define how millions of developers think about AI-powered automation, this is your role.
About You
You're experienced in developer product marketing. You have 8+ years of product marketing experience, with significant time marketing to developers and technical audiences. You've launched developer platforms, APIs, or infrastructure products. You understand how developers evaluate tools, how they adopt new technologies, and how to create bottom-up adoption with top-down enterprise sales. You've demonstrated mastery in positioning, messaging, pricing and packaging, and go-to-market strategy.
You're technically fluent. You can read and understand code. You know how APIs work. You can have credible conversations with engineers about technical architecture. You understand the MCP ecosystem, AI agent workflows, and the infrastructure that powers modern software. You don't need to write production code, but you can explain complex technical concepts to both technical and non-technical audiences with clarity and precision.
You're a strategic operator across multiple audiences. You've successfully marketed products to diverse customer segments—individual practitioners, enterprise buyers, and platform developers. You know how to craft different narratives for different personas while maintaining a cohesive brand story. You prioritize ruthlessly based on business impact and align stakeholders around a clear strategy.
You excel at cross-functional leadership. You've partnered closely with Product, Engineering, Partnerships, and Sales teams to bring complex products to market. You build trust with technical teams by understanding their constraints. You enable sales teams to sell confidently. You coordinate across multiple workstreams simultaneously, keeping everyone aligned on goals and timelines. At IC5, you're a decision maker and thought leader, not just an executor.
You're a data-driven storyteller. You fuse market insights, customer research, and product capabilities into compelling narratives. You use data to validate opportunities, measure impact, and iterate on strategy. You know how to position products in competitive markets and create differentiation that resonates. You're equally comfortable presenting to executives, drafting sales decks, and writing technical blog posts.
You thrive in ambiguity. You've launched products in emerging categories where playbooks don't exist. You're comfortable making decisions with incomplete information. You build frameworks and repeatable processes that others can follow. You see the opportunity in shaping a new market, not just competing in an existing one.
You mentor and elevate others. You've coached junior product marketers to level up their strategic thinking and execution. You document your work so others can learn from it. You create frameworks that scale beyond your own projects. You make your team better.
Things You'll Do
1. Own positioning and messaging across the MCP ecosystem
Define how Zapier MCP is positioned for multiple developer audiences: individual developers using Claude, ChatGPT, and Cursor; enterprise customers deploying governed AI solutions; third-party developers embedding MCP into their apps; and Zapier's 8,000 integration partners. You'll craft narratives that resonate with technical practitioners while driving business results, translating complex technical capabilities into clear value propositions.
2. Lead strategic launches with our LLM partners
Drive go-to-market strategy for MCP launches with OpenAI, Anthropic, and Google Gemini—our key strategic partners in the AI ecosystem. You'll coordinate launch timing, messaging, and activation strategies that maximize adoption and retention. These partnerships are critical distribution channels for MCP, and you'll be responsible for ensuring Zapier is featured in every relevant launch moment.
3. Build enterprise readiness and sales enablement
Transform MCP from a developer tool into an enterprise-grade product that sales teams can confidently sell. You'll define the enterprise value proposition, create sales narratives around security and governance, develop competitive positioning, help account executives close deals, and drive ARR directly.
4. Drive pricing and monetization strategy
Own the pricing strategy for MCP across customer segments. You'll analyze usage patterns, assess willingness to pay across developer personas, define packaging that aligns price with value, and partner with Product and Finance to set the monetization roadmap. This includes determining how embedded MCP supports task sponsorship and how we commercialize developer platform access.
5. Scale go-to-market for Embedded MCP
Define and execute the GTM strategy for third-party developers who want to embed MCP into their applications. You'll create positioning for "Powered by Zapier" in the AI context, build self-serve onboarding experiences, develop developer marketing campaigns, and establish success metrics. This workstream has the potential to unlock entirely new distribution channels.
6. Build developer community and technical storytelling
Establish Zapier as a thought leader in the AI agent and MCP ecosystem. You'll identify speaking opportunities at developer conferences, create technical content that showcases MCP capabilities, engage developer communities, and build case studies that inspire adoption. Your work will make Zapier synonymous with how AI does work.
How to Apply
At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.
After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Equal Opportunity Employment
Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.
Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.
Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].
Application Deadline:
The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.
Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
