Marketing Designer, CRO Focused (1 Year Contract)

About italki

italki is a leading language learning platform connecting learners with real teachers worldwide. As we expand our presence in Europe, we need a conversion-focused Marketing Designer to enhance our landing pages, ad creatives, and user experience—ensuring higher engagement and conversion rates.

Role Summary

We are looking for a data-driven marketing designer who specializes in conversion-focused design. Your role will go beyond traditional graphic design—you will create, test, and optimize visual assets to drive higher conversion rates and user engagement across landing pages, paid ads, and marketing campaigns.

This role requires a blend of UX/UI, A/B testing, and digital marketing knowledge. You will work closely with the paid ads, content, and country marketing teams to ensure that every asset is designed for maximum performance.

Key Responsibilities

Conversion-Driven Landing Pages & Ad Creatives

• Design and A/B test high-converting landing pages and ad visuals.
• Optimize user flows to reduce friction and increase sign-ups and purchases.
• (Plus) Apply heatmaps, session recordings, and UX insights to improve performance.

Data-Driven Design & CRO Testing

• Use A/B testing to refine designs.
• Work with marketing analysts to interpret performance metrics and adjust designs.
• Implement persuasive design techniques, such as visual hierarchy and CTA optimization.

Website & CMS Optimization (WordPress)

• Manage and optimize landing pages and promotional content using WordPress.
• Ensure pages are SEO-friendly and load efficiently for optimal user experience.

Localization for European Markets

• Adapt designs and content for our key European markets.
• Understand and apply cultural nuances in visual storytelling.

Collaboration with Marketing & Growth Teams

• Work with paid ads managers to design high-CTR creatives.
• Align with the content team to create visuals that support conversion goals.
• Partner with regional marketing teams to optimize local campaigns.
  

Qualifications

Proven CRO & UX/UI Experience

• 3+ years in conversion-focused design for landing pages, digital ads, or e-commerce.
• Experience with A/B testing, heatmaps, and user behavior analytics.
• Deep understanding of persuasive design, UX best practices, and funnel optimization.

Strong Visual & Marketing Design Skills

• Expert in Adobe Creative Suite (Illustrator, Photoshop, Figma/XD).
• Ability to design compelling ad creatives for paid campaigns (Meta, Google Ads, TikTok).

Hands-on CMS & Web Management Experience

• Experience updating, optimizing, and managing content in WordPress or similar CMS.
• (Plus) Basic knowledge of HTML/CSS for adjusting layouts.

Data-Driven Mindset & Analytical Thinking

• Ability to interpret data and iterate designs based on performance insights.
• (Plus) Experience working with Google Analytics, Hotjar, or other CRO tools.

Localization & Market Adaptation

• Experience adapting visuals & messaging for different markets.
• Fluent English is required; Spanish, Italian, or German is a plus.