B2B Paid Marketing Manager

DESCRIPTION

This is a full-time remote position. PLEASE READ THE APPLICATION INSTRUCTIONS

At BrandBastion, we’re on a mission to help brands have better conversations across social media & to drive their social engagement to realize positive outcomes.

About us:

BrandBastion helps brands and advertisers monitor and manage conversations with ease. We use a combination of advanced AI and human content specialists to manage our clients’ social media conversations and take action on their behalf 24/7/365.

We currently offer fully managed services and a self-service platform to help brands manage their social media comments. Our solutions cover more than +2 billion $ in annual ad spend and are currently managing the engagement of some of the world's top brands, such as Netflix, Uber, RedBull, and BetterHelp.

About you:

You're the kind of person who thrives on results and loves to leverage data. You're a precision enthusiast who creates successful campaigns and you're the go-to for analyzing analytics, tweaking strategies, and making sure our campaigns are driving our sales pipeline

WHAT YOU WILL DO

• Your key role will be to develop and execute marketing initiatives that generate demand, drive leads, and fuel our sales pipeline.
• Develop and implement a robust lead generation strategy.
• Lead website optimization efforts, utilizing Hotjar stats for analysis, implementing updates, and conducting A/B tests to enhance visitor-to-lead conversions.
• Drive paid marketing initiatives, creating impactful LinkedIn and Google ads campaigns to amplify our online presence and drive more leads.
• Explore and execute partnership marketing through paid newsletters, expanding our outreach and collaboration efforts.

REQUIREMENTS

• Proven expertise in lead generation, showcasing a track record of successful strategies and implementations.
• In-depth knowledge and hands-on experience in managing all paid marketing campaigns on platforms such as LinkedIn and Google.
• Proficiency in website optimization, with a focus on utilizing tools like Hotjar and conducting effective A/B tests.
• Excellent spoken and written communication skills in English

BENEFITS

• Truly flexible remote working conditions
• 4 weeks paid annual vacation
• Fixed monthly compensation
• Build relationships with some of the world's most exciting brands and agencies