Email Marketing Specialist

Introduction

👋 Hello, we are itrinity, a rapidly expanding SaaS portfolio operator based in ****Slovakia 🇸🇰 and Czechia 🇨🇿, with a mission to build an ever-growing portfolio of highly profitable SaaS businesses. We’ve been profitable since day 1 and growing over 30% in EBITDA (YoY) for the last 5 years.

Our team is comprised of more than 60 highly-skilled professionals dedicated to building our SaaS products every day. At itrinity, everyone has the opportunity to take part in our innovative portfolio ESOP (Employee Stock Ownership Program), ensuring that we all grow in tandem with the company!

Our products:

• UptimeRobot → The World’s Leading Uptime Monitoring Service - Downtime Happens. Get Notified!
• Mangools → SEO Tools for Busy People - Effective and Affordable SEO Toolset
• EmailListVerify → Full-featured Email Verification for Half the Price
• WarmUpInbox → An Effective Email Warmup - Avoid Spam & Promotion Folders
• GeoTargetly → An All-In-One Geo Targeting Platform - Personalize to Improve Conversions
• Touch Stay → Digital Guidebooks That Reduce Questions
• DeadlineFunnel → Boosting Conversions Through Urgency & Deadlines

We are proud to serve more than 6,750,000 users worldwide, including renowned companies like Apple, Cisco, BMW, and even NASA 🚀.

💡 If you prefer a full-length version, check out: About us (our story).

Skill requirements (are we a match?)

🗣 Are you passionate about email marketing and especially skilled at marketing automation? Then we might have an exciting offer for you!

Ignite Growth at a Fast-Growing SaaS Company

We are seeking an aspiring Email enthusiast to join our talented marketing team.

As an Email Specialist, you will play a vital role in creating and optimising our behaviour campaigns, content and products newsletter, developing a solid communication channel with more than 3 million users across our portfolio.

Must haves

• Hands-on experience with mass Email campaigns and Behaviour Email automations
  • Ability to use tools like SendGrid for mass campaigns and Intercom, User.com or Active Campaign for behavioral campaigns.
  • Copywriting: you should be able to craft a short but converting email copy, subject lines, CTAs ⇒ Excellent written English is a must
  • Able to perform A/B testing, monitor and report the performance
  • Previous experience working with email automations in the B2B SaaS niche
  • Ability to design from scratch or optimise existing churn, trial reactivation, onboarding, etc behavior campaigns
  • Ability to edit and manage prepared HTML email templates
  • Experience with large email campaigns (100,000+ contacts)
• Good understanding of Google Analytics and other essential analytics tools
• Basic graphic design skills. Ability to use tools like Canva

Responsibilities (what will be your duties?)

Email Campaign Strategy Development

• Develop and execute comprehensive email marketing strategies to drive user acquisition, engagement, and retention.
• Collaborate with CMO, CPO and customer support teams to align email campaigns with overall business objectives.

Content Creation and Optimization

• Create compelling and relevant email content, including subject lines, copy, and visuals, tailored to different audience segments.

Segmentation and Personalization

• Segment the email list based on customer behaviour, demographics, and engagement levels to deliver targeted and personalized messages.
• Implement dynamic content to personalize emails for individual recipients based on their interactions and preferences.

A/B Testing and Analysis

• Conduct A/B tests on various email elements (subject lines, content, CTA, send times) to determine the most effective strategies.
• Analyze the results of email campaigns, including open rates, click-through rates, conversions, and other KPIs, to refine future campaigns.

Behaviour and Drip Campaign Management

• Design and manage automated email workflows, including onboarding sequences, re-engagement campaigns, churn and other behaviour emails.
• Monitor the performance of these automated campaigns and make data-driven adjustments to improve results.

Email Tools Management

• Manage and optimize the use of email marketing platforms (e.g., Sendgrid, Usercom, Intercom, Active Campaign) for campaign execution and reporting.

Reporting and Best Practices

• Generate detailed reports on email marketing performance, providing insights to stakeholders on campaign effectiveness and areas for improvement.
• Use analytics to identify trends, opportunities, and risks, and present findings to the CMO
• Stay updated on industry best practices and emerging trends in email marketing to keep campaigns innovative and effective.

Mission 🚀

⭐ As an important part of our marketing team, you'll help to design & operate one of the most important marketing channels: email. From ongoing behavioural campaigns focused on onboarding and conversion, to mass emailing Black Friday campaigns.

Company perks 💎

There are countless reasons to choose us as your next work adventure. However, these reasons might be quite different than the ones you are used to seeing. We like to embrace these differences.

• Possibility to participate in very attractive company ESOP (stock ownership program)
  • we want to reward your long-term participation & growth within the company
  • we are highly profitable (free cash-flow) and growing fast
  • shares are liquid and they also come with dividend rights paid ****at the end of every year
  • this way, we are connecting our success with your success 🚀
  • more details available during the interview process
• Founder-led company
  • focusing on results not effort
  • growing and learning every day
  • real impact & participation on the company's success (or failure 🙂)
• Agile, small steps, MVP first + iterative changes
  • MVP (minimum viable product) first, if it shows potential, improve it iteratively
  • measuring the MVP results/usage is crucial
• Highly competitive compensation package
• Time & place flexibility
  • remote work, weird hours → as long as you bring results, we don't care
• Great work diversity
  • 6 products under one roof (Mangools, UptimeRobot, GeoTargetly, EmailListVerify, WarmUpInbox, TouchStay)
  • Ability to apply your skills where is most useful
  • Ability to learn new things and broaden horizons

So, what do you think? Are you interested?

⭐ You can also read our Company playbook to better understand our “culture”, how we communicate, cooperate, and deliver results.

Contact us 📩

🗣 Interested in this position? Send us an email at [email protected] (referencing the specific position you wish to apply for and attach your CV or LinkedIn profile link) and we will get back to you ASAP.