Growth Marketing Lead

At Doist, our mission is to empower people with simple yet powerful tools.

We're a multidisciplinary, fully-remote, team that’s passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our four core values into nearly every single thing we do.

• Ambition. You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.
• Mastery. You care deeply about the quality of your work. You’re continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.
• Independence. Others can trust that you’ll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.
• Communication. Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You’re culturally and socially aware and can appropriately navigate social situations.

We invite you to visit our blog to learn more about us, our values, and how we work.

Your Team & Role

Ready to help shape the next era of growth at Doist? As Growth Marketing Lead, you’ll guide the strategy and execution that bring new users and teams into the product and help them succeed once they’re here. You’ll drive user acquisition and conversion across growth marketing channels (e.g., paid, partner, web) and collaborate closely with PMM, Content, Product, CX, Brand and other teams to improve how we acquire new users, convert them into paying and team accounts, and deepen their engagement over time.

This is both a strategic and hands-on leadership role: You’ll lead through deep expertise, solving our hardest growth marketing challenges while elevating the work of those around you. You’ll directly manage a small, talented team (Performance Marketing, International Marketing, and Lifecycle Marketing) and work with internal and external partners to connect our brand story to measurable business impact.

You’ll define how we achieve and measure growth across performance and lifecycle marketing, manage and improve our experimentation and reporting systems, and partner with Product to inform monetization strategy. Your work will help Doist make faster, smarter decisions about where and how to invest for profitable, sustainable, long-term growth.

Importantly, you’ll bring a balanced approach to growth. We believe our brand is our most powerful growth lever, and that marketing should be “50% measurable, 50% memorable.” We don’t pursue growth at all costs; the right candidate will be as committed to long-term trust and creative quality as to short-term performance. Creativity will be essential to your success. As a bootstrapped company, we don’t outspend competitors; we outthink them. You’ll explore unconventional growth paths, stretch a modest paid budget, and find leverage through ideas, partnerships, and storytelling that scale our impact without diluting our brand.

Your work will have the potential to make a meaningful impact within an independent company. Not everyone is up for that level of responsibility, but if you are, you’ll have an outsized opportunity to shape how Doist grows in this next chapter.

About You

We’re looking for someone who combines strategic depth with hands-on expertise: a practitioner who can see the big picture, get into the details, and bring others along. You’re motivated by solving complex growth problems with simplicity and integrity.

You don’t just run experiments; you help the organization learn faster. You don’t just manage people; you enable them to do their best work. And you understand that growth is not only about numbers but about earning trust at every step of the customer journey.

Must-haves

• 7+ years of experience in growth, performance, or acquisition marketing for SaaS or product-led companies
• 2+ years of leadership experience, helping others operate with focus and accountability
• Proven success driving measurable acquisition or conversion gains across multiple channels (paid marketing, email marketing, partnerships, ASO, CRO, etc.)
• Strong command of attribution and analytics platforms (e.g., GA4, Tag Manager, ChartMogul, Looker, Clarity) and comfort using data to inform strategy
• Curiosity and comfort using AI/automation/other emerging tools to make growth marketing more efficient and intelligent
• Strong collaboration skills and comfort working cross-functionally and cross-culturally
• Excellent written and verbal communication skills; you can simplify complex subjects and tell a clear story
• Comfortable working remotely and asynchronously, setting priorities in ambiguity, and owning outcomes

Nice-to-haves

• Familiarity with Todoist (bonus points if you’ve been using and loving it for a while!)
• Background in or strong curiosity about productivity tools, team workflows, and/or consumer-to-enterprise growth models
• Experience in B2B or team-based growth within a product-led motion
• Familiarity with website CRO and landing page optimization workflows (A/B testing, copy testing, and experimentation platforms)
• Hands-on familiarity with ad platforms (Google, Meta, Apple Search Ads, LinkedIn, or equivalent) and paid acquisition optimization
• Experience managing or modernizing partner and affiliate programs (e.g., PartnerStack, ambassador or referral programs)
• Knowledge of app store optimization (ASO) principles and software marketplaces (App Store, Play Store, G2, Capterra, etc.)

Apply soonest, as these roles don’t come along often and we move fast.

Our Process

1. Submit your complete application. Attach a resume (or manually entered experience) and thoughtful responses to all the application questions. No cover letter needed!
2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you'll receive a response regarding the status of your application.
3. Salary transparency & Value-alignment interview with shortlisted candidates. If you’re shortlisted, we’ll calculate and share the salary range of your location up front. Then you’ll schedule a call to meet with Emily, Head of Marketing.
4. Role-alignment interview.
5. Paid Task Assignment. This will be your opportunity to showcase your role-specific skills, how you think and work.
6. Culture-contribution interview with Brenna, Chief Revenue Office.
7. Reference & Background checks.
8. Offer to the successful hire.

Benefits

Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply any way, this is usually due to restrictions on a few job boards.
• Design your own schedule. Work during the time of day that’s best for you. Doisters are encouraged to work 8-hour days and no more than 40 hours/week.
• Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required.

Expand your professional skills

• Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.
• Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will provide a monthly stipend towards this cost.
• Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.
• Purchase the hardware you need. Every Doister has access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Recharge with generous time off. Doisters get 8 weeks (40 days) of vacation per year to use as they wish on vacations and national holidays.
• Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.
• Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.

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We occasionally receive reports about hiring scams related to our roles. Please be aware that our team only communicates from emails with an "@doist.com" domain and that we will not ask you to apply in any way other than via our application at doist.com/careers. If you are in doubt, please reach out at careers@doist.com to confirm.

All information collected through this application is stored in Workable, Doist’s Applicant Tracking System, where it will be used for recruitment purposes only. For more information on how we handle candidate data at Doist, we invite you to review our recruitment privacy notice. For questions, please contact us at careers@doist.com.