Website Growth Manager
About us 👇🏼
lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.
Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.
Today, we’re a profitable B2B SaaS valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.
The role: Website Growth Manager
We’re looking for a Website Manager to own the roadmap and performance of lemlist.com and claap.io, and turn both into high-impact acquisition and brand engines.
Your mission: continuously improve our web experience across UX, messaging, design, and conversion.
You’ll sit between Product Marketing and Growth, treating the website as a product, iterating fast, experimenting often, and ensuring every page feels clear, on-brand, and built for performance.
You will report to the VP of Growth.
Core success metrics:
- Frequency & quality of experiments
- Page delivery velocity
- Conversion rate improvements (visitors → signups/demos)
- Consistency & quality of brand experience
What you’ll do
Website ownership & execution
- Define and execute the website roadmap for lemlist.com and claap.io.
- Manage day-to-day updates, launches, improvements, and QA.
- Own the CMS (Storyblok): clean structure, reusable components, and smooth delivery.
- Build the workflow for localization: AI translation → native review → CMS integration.
Performance, UX & experimentation
- Run ongoing experiments across homepage, pricing, and product pages.
- Identify friction and opportunities using analytics, heatmaps, and user behavior.
- Propose improvements in UX, messaging, structure, and speed.
- Ideate and implement conversion levers (interactive demos, pop-ups, layout variants).
Content & design alignment
- Build new pages directly in the CMS using components.
- Translate design into clean, performant CMS builds.
- Challenge copy, visuals, and storytelling to improve clarity and relevance.
- Ensure consistent brand experience across all pages.
Collaboration
- Work with PMM, Growth, Design, and Engineering to keep the roadmap aligned and ship key projects
- Draft specifications when needed and unblock contributors..
- Communicate priorities, timelines, and major updates across teams.
Your first year at lemlist
Months 1–3: Learn and take ownership
- Master Storyblok, components, and website architecture.
- Identify quick wins, content gaps, and UX friction.
- Start shipping improvements & new pages fast.
- Set up basic website process (requests → design → build → QA → release).
- Set up translation process
→ Objective: early measurable impact + fast iteration velocity.
Months 3–6: Improve and iterate
- Start a recurring experimentation cadence.
- Update and simplify navigation based on user behavior.
- Clarify a predictable process for translations and content updates.
→ Objective: consistent shipping + noticeable conversion improvements.
Months 6–12: Scale and optimize
- Turn the website into a predictable, high-performing acquisition lever.
- Build and maintain a long-term roadmap aligned with Growth and PMM.
- Push brand experience to a higher standard across UX, design, and storytelling.
→ Objective: clear, measurable impact on conversion to free trial
Who you are
- You come from one of these backgrounds:
- Growth (CRO, experimentation)
- Product Marketing / Marketing
- Website / Delivery / Web project management
- Growth engineering (CMS, automation, systems)
- Product-oriented → you prioritize, structure, and iterate.
- Messaging-driven → you know how to turn product value into clear website copy.
- Experiment-driven → you form hypotheses and measure impact.
- Conversion-aware → you understand user psychology and page intent.
- Technical enough → no coding required, but strong CMS and component fluency.
- Design-aware → you recognize good UX and consistency.
- Detail-oriented, autonomous, organized, and fluent in English.
What’s in it for you?
- Competitive salary + yearly company bonus
- 37 days of holidays/year (+3 from lempire)
- Alan Blue premium medical coverage
- Swile Meal Tickets
- 100% covered Navigo
- High-end laptop and tools
- Yearly international team retreat
Recruitment Process
- Screening call with Erwan
- Business Case (async) + Live session with Growth
- Cultural fit with CMO and PMM
- CEO interview
- Reference check
- Offer
